Our Sustainability

An international non-profit organization, the Marine Stewardship Council is on a mission to protect our oceans and seafood supply. Working with fisheries, scientists, and seafood industry stakeholders, MSC ensures that our oceans are fished responsibly and that you, the consumer, can easily find seafood that is certified sustainable.

Only seafood that meets three key criteria earns MSC certification:

• Healthy stock status
• Sustainable habitat and by-catch impact
• Successful fishery management

So, when you see the MSC blue fish label on your favourite seafood, like many of our Ocean’s products, you can rest assured that it was caught wild using sustainable fishing methods and is traceable from ocean to table. By choosing products with this label, you are directly supporting fisheries that take care of our oceans.

Learn more about MSC.

With a growing network of partners, Cleanhub collects and repurposes plastic before it enters the world’s oceans. By calculating their plastic footprint and paying for the equivalent to be collected, sustainable brands like Ocean’s support Cleanhub’s mission to protect and preserve our oceans.

Globally, 91% of plastic waste does not get recycled. Non-recyclable items such as plastic bags, wrappers, and food containers end up in the environment because it is too expensive to treat them. Cleanhub steps in to collect these items and turn them into something with value. They get repurposed as an energy source.

Cleanhub uses software to monitor, track and verify how much waste is recovered by their collection partners. Partners report plastic waste collection through an app that also connects them to a curated network of safe treatment facilities. Through this digital platform, Cleanhub can guarantee that all parties involved have collected and treated the plastic waste as promised.

Learn more about Cleanhub.

Ocean Wise is a conservation program that educates and empowers consumers about the issues surrounding sustainable seafood.

Did you know: approximately 85% of the world’s fish stocks are overfished or fully exploited?

Overfishing is the greatest threat to our oceans today. When you see the Ocean Wise symbol next to a seafood item it’s your assurance of an ocean-friendly choice. Sustainable options are species that are caught or farmed in ways that ensure the long-term health and stability of that species, as well as the greater marine ecosystem.

The program uses four criteria when recommending a species:

• It’s abundant and resilient to fishing pressures.
• It’s well-managed with a comprehensive management plan based on current research.
• It’s harvested in a method that ensures limited bycatch on non-target and endangered species.
• It’s harvested in ways that limit damage to marine or aquatic habitats and negative interactions with other species.

It’s not too late to take action to protect our oceans and Ocean Brands is committed to continually improving our seafood sourcing. Look for the Ocean Wise symbol on our products, your assurance of an ocean friendly choice.

For more information on the Ocean Wise program click here.

B Corps are a community of companies who are committed to using business as a force for good. As leaders of this global movement, B Corp brands look beyond profits to support social and environmental goals.

To become B Corp certified, our business was assessed for its impact on our workers, community, customers, and the environment. Meeting the highest standards, we are committed to supporting the positive impact we’re making by remaining transparent and considering all of our stakeholders in every decision we make.

As a consumer, you have a voice and immeasurable power. Each dollar you spend is a vote: a vote for product excellence, a vote for strong brand values, a vote for good business practices. By choosing B Corp brands like ours, you vote to support our commitment to make decisions that positively impact our workers, customers, suppliers, community and the environment.

Learn more about B Corp.

With a goal to contribute to thriving coastal fisheries, the International Pole and Line Foundation (IPLNF) is committed to developing, supporting, and promoting environmentally responsibly pole-and-line and handline fisheries around the globe.

Tuna fisheries that rely on pole-and-line fishing are people-centric, supporting the livelihoods of people in coastal communities around the world. In addition to creating jobs and feeding people, these fisheries offer a model for sustainable fishing that protects marine environments.

By choosing Ocean’s Pole & Line tuna you not only help protect the environment, but you also support livelihoods in small coastal communities.

Learn more about IPLNF.

Committed to driving solutions for the problem of lost, abandoned, and discarded fishing gear, the Global Ghost Gear Initiative (GGGI) is the world’s largest cross-stakeholder alliance of its kind.

Launched in 2015, GGGI brings together members of the fishing industry, private sector, academia, governments, intergovernmental organizations, and non-governmental organizations to tackle the problem of ghost fishing gear, the most harmful form of marine debris. Each participant, including Ocean’s, plays a critical role in mitigating the effects of ghost gear on a local, regional, and global level.

Learn more about the GGGI.

Pacifical c.v. is the global tuna market development company jointly set up by the 8 PNA (Parties to the Nauru Agreement) Western Pacific island countries in 2011. Their goal is to promote MSC certified sustainable Skipjack and Yellowfin tuna caught within PNA waters.

Ocean’s partnership with Pacifical helps provide funds to these island countries’ governments to build schools, hospitals, roads & infrastructure, social security, and to protect their islands and homes against the rising sea levels due to global warming. 68% of Kiribati Government revenue comes from tuna fishing license fees, 81% in the case of Tokelau, 57% Tuvalu, 45% Marshall Islands, and 43% Micronesia. All these numbers can be found in this report. For each batch processed for Ocean’s, PNA will be giving an MSC certificate guaranteeing the fish comes from this area.