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Feel Good Fuel™

Ocean’s promise is to bring you Feel Good Fuel. This means that we bring you products that are not only delicious, high quality and healthy, but are also good for the planet and for society.

Our goal is to ensure that, when you purchase an Ocean’s product, you can truly feel good about the choice you’ve made for you, for your family, and for the planet.

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Our Partners

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Marine Stewardship Council

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Marine Stewardship Council

Partner

An international non-profit organization, the Marine Stewardship Council is on a mission to protect our oceans and seafood supply. Working with fisheries, scientists, and seafood industry stakeholders, MSC ensures that our oceans are fished responsibly and that you, the consumer, can easily find seafood that is certified sustainable.

Only seafood that meets three key criteria earns MSC certification:

  • Healthy stock status
  • Sustainable habitat and by-catch impact
  • Successful fishery management

So, when you see the MSC blue fish label on your favourite seafood, like many of our Ocean’s products, you can rest assured that it was caught wild using sustainable fishing methods and is traceable from ocean to table. By choosing products with this label, you are directly supporting fisheries that take care of our oceans.

Learn more about MSC.

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Cleanhub

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Plastic Neutrality 

Earth Day 

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Cleanhub

Partner

With a growing network of partners, Cleanhub collects and repurposes plastic before it enters the world’s oceans. By calculating their plastic footprint and paying for the equivalent to be collected, sustainable brands like Ocean’s support Cleanhub’s mission to protect and preserve our oceans.

Globally, 91% of plastic waste does not get recycled. Non-recyclable items such as plastic bags, wrappers, and food containers end up in the environment because it is too expensive to treat them. Cleanhub steps in to collect these items and turn them into something with value. They get repurposed as an energy source.

Cleanhub uses software to monitor, track and verify how much waste is recovered by their collection partners. Partners report plastic waste collection through an app that also connects them to a curated network of safe treatment facilities. Through this digital platform, Cleanhub can guarantee that all parties involved have collected and treated the plastic waste as promised.

Learn more about Cleanhub.

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Ocean Wise

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Ocean Wise

Partner

Ocean Wise is a conservation program that educates and empowers consumers about the issues surrounding sustainable seafood.

Did you know: approximately 85% of the world’s fish stocks are overfished or fully exploited?

Overfishing is the greatest threat to our oceans today. When you see the Ocean Wise symbol next to a seafood item it’s your assurance of an ocean-friendly choice. Sustainable options are species that are caught or farmed in ways that ensure the long-term health and stability of that species, as well as the greater marine ecosystem.

The program uses four criteria when recommending a species:

  • It’s abundant and resilient to fishing pressures.
  • It’s well-managed with a comprehensive management plan based on current research.
  • It’s harvested in a method that ensures limited bycatch on non-target and endangered species.
  • It’s harvested in ways that limit damage to marine or aquatic habitats and negative interactions with other species.

It’s not too late to take action to protect our oceans and Ocean Brands is committed to continually improving our seafood sourcing. Look for the Ocean Wise symbol on our products, your assurance of an ocean friendly choice.

For more information on the Ocean Wise program click here.

 

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B Corp Certified

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Ocean’s Joins the B Corp Community 

B Corp Certified

Partner

B Corps are a community of companies who are committed to using business as a force for good. As leaders of this global movement, B Corp brands look beyond profits to support social and environmental goals.

To become B Corp certified, our business was assessed for its impact on our workers, community, customers, and the environment. Meeting the highest standards, we are committed to supporting the positive impact we’re making by remaining transparent and considering all of our stakeholders in every decision we make.

As a consumer, you have a voice and immeasurable power. Each dollar you spend is a vote: a vote for product excellence, a vote for strong brand values, a vote for good business practices. By choosing B Corp brands like ours, you vote to support our commitment to make decisions that positively impact our workers, customers, suppliers, community and the environment.

Learn more about B Corp.

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International Pole and Line Foundation

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International Pole and Line Foundation

Partner

With a goal to contribute to thriving coastal fisheries, the International Pole and Line Foundation (IPLNF) is committed to developing, supporting, and promoting environmentally responsibly pole-and-line and handline fisheries around the globe.

Tuna fisheries that rely on pole-and-line fishing are people-centric, supporting the livelihoods of people in coastal communities around the world. In addition to creating jobs and feeding people, these fisheries offer a model for sustainable fishing that protects marine environments.

By choosing Ocean’s Pole & Line tuna you not only help protect the environment, but you also support livelihoods in small coastal communities.

Learn more about IPLNF.

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Global Ghost Gear Initiative

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Global Ghost Gear Initiative

Partner

Committed to driving solutions for the problem of lost, abandoned, and discarded fishing gear, the Global Ghost Gear Initiative (GGGI) is the world’s largest cross-stakeholder alliance of its kind.

Launched in 2015, GGGI brings together members of the fishing industry, private sector, academia, governments, intergovernmental organizations, and non-governmental organizations to tackle the problem of ghost fishing gear, the most harmful form of marine debris. Each participant, including Ocean’s, plays a critical role in mitigating the effects of ghost gear on a local, regional, and global level.

Learn more about the GGGI.

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PACIFICAL WILD TUNA

Pacifical

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Pacifical

Partner

Pacifical c.v. is the global tuna market development company jointly set up by the 8 PNA (Parties to the Nauru Agreement) Western Pacific island countries in 2011. Their goal is to promote MSC certified sustainable Skipjack and Yellowfin tuna caught within PNA waters.

Ocean’s partnership with Pacifical helps provide funds to these island countries’ governments to build schools, hospitals, roads & infrastructure, social security, and to protect their islands and homes against the rising sea levels due to global warming. 68% of Kiribati Government revenue comes from tuna fishing license fees, 81% in the case of Tokelau, 57% Tuvalu, 45% Marshall Islands, and 43% Micronesia. All these numbers can be found in this report. For each batch processed for Ocean’s, PNA will be giving an MSC certificate guaranteeing the fish comes from this area.

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Healthy Oceans.

Ocean’s is committed to preserving the health of our oceans for future generations. We work with our suppliers to ensure that all our seafood is sourced sustainably. We also work with partner organizations that help keep our oceans clean.

Sustainable fishing
Dolphin Safe
Plastic Neutrality
Ghost Gear
IPNLF’s SOURCING TRANSPARENCY PLATFORM (STP)
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Healthy People.

Ocean’s is not only committed to taking care of the environment, but we are also committed to taking care of people. We do our part in helping out in vulnerable communities, and choose to work with suppliers and partners that value the welfare of their people.

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Feeding the Hungry

We are committed to supporting our communities by feeding those in need.

Partnering with Food Banks Canada, Backpack Buddies, I Can for Kids, Richmond School District, Coquitlam School District, and Lotus Light Charity, we work to provide nourishment to the most vulnerable members of our communities.

We continue to lean into our commitment to feed the hungry in communities across Canada now and in the future. We hope you’ll join us in supporting your own community by donating your time, food, or money to organizations dedicated to fighting hunger.

Improving Working Conditions

We know that working conditions and standards around the world vary. All our suppliers adhere to a strict code of conduct and undergo social audits that ensure they treat their employees properly.

Ocean’s has joined the Seafood Task Force (STF), an industry-led collaboration that brings transparency and oversight to seafood supply chains. Focused on addressing forced labour and human trafficking through traceability and accountability, STF promotes decent work for employees who fish, farm, and produce seafood.

Learn more about the important work we do with the Seafood Task Force.

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Protecting the Livelihoods of Coastal Communities

We work with the IPNLF to support livelihoods in coastal communities throughout the world, providing jobs, nutrition, and a model to sustain tuna fisheries and the marine environment. For many coastal communities, one-by-one fishing methods provide an opportunity to develop a profitable and socially responsible domestic fishery sector, while supporting employment, food security, traditional cultures and livelihoods.

Find out how we support the livelihoods of coastal communities through the IPLNF. 

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Want to know more about where your fish comes from? Email us at talktous@oceanbrands.com for more information!

Resources

Ocean's

We’re both into plastic neutrality and sustainability. It’s a perfect match.

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Marine Stewardship Council Certification for Ocean’s® Skipjack Tuna

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NOV22 OCEANS BLOG Web

Why We’re Proud to Be B Corp Certified

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NOV01 OCEANS BLOG Web

Make the Best Choice by Choosing Ocean’s Tuna in Oil

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OceansBlog ResponsibleFishing Feature

Responsible Fishing is Good for You, Good for the Planet, and Good for Business

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JUN5 OCEANS BLOG WORLDENVIRONMENTDAY Web

Environmental Protection Is Top of Mind for Us on World Environment Day

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OCEANS MSC BLOG

What Sustainable Fishing Means to Us

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Celebrate Earth Day 2021 and Take Action to Restore Our Earth

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Ocean’s Partners With The Seafood Task Force To Protect Fishing Workers’ Rights

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Plastic Neutrality

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JUN23 OCEANS BLOG Web

B Corp Certification Inspires Ocean’s To Be A Force For Good

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5 Tips to Reduce Food Waste Blog Post

Five Tips to Reduce Food Waste and Save Money

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Responsibly Sourced Pantry Staples

Choose Responsibly Sourced Pantry Staples

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Earth Day 2020

Earth Day Goes Digital

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Why You Should Vote for B Corps Every Day

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What is Ghost Gear?

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Sustainable Fishing Matters!

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5 tips to make greener decisions at the grocery store

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Here’s Why and How to Celebrate World Oceans Day

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Let’s Celebrate World Turtle Day!

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Ocean’s Joins the B Corp Community

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5 Simple Ways You Can Celebrate Earth Day, Every day

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Plastic Is Everyone’s Problem, Here’s How To Help

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Can You Imagine A World Without Fish?

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The Ghosts In Our Oceans That Could Haunt Us Forever

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How to Know You’re Choosing Sustainable Seafood

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What is Sustainable Fishing?

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Tuna Fishing Methods

Tuna Fishing Methods

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CONTACT US
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PRIVACY POLICY
OCEANBRANDS.COM
© 2023 Ocean’s. All Rights Reserved.

Contact Us

Email

talktous@oceanbrands.com

Phone

1-877-506-1294

Address

Suite 100 - 3600 Lysander Lane
Richmond, BC, Canada V7B 1C3

Privacy

Privacy Statement

We respect the privacy of every individual who visits our website. We take great measures to ensure the privacy and confidentiality of any personal information on this site.

Use Of Personal Information

All personal information supplied will remain within our organization and will not be shared with any external entity unless prior permission is given. Your personal information will not be sold, distributed or published in any manner whatsoever.

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Sustainable Fishing

We ensure that our seafood is caught using responsible fishing methods and from fisheries we can trust.

Responsible fishing methods

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Pole & Line fishing

Rated by conservation groups as the most environmentally friendly method for catching fish, fishermen use a single line and hook attached to a pole. Simple and eco-friendly, this method eliminates harm of other marine life.

Purse Seine fishing

Purse seine fishing is used in the open ocean to target dense schools of pelagic fish, like tuna. Using this method, fishermen surround the school of fish with a vertical net ‘curtain.’ The bottom of the net is drawn together, much like tightening the cords of a drawstring purse, to enclose the fish. There are two types of Purse Seine fishing:


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With FADs in MSC certified fisheries

Purse Seine vessels use floating objects called FADs (Fish Aggregating Devices) that attract fish. FADs are usually bamboo rafts with old nets hanging underneath or floating logs and vegetal debris. All Ocean’s tuna caught using FADs comes exclusively from MSC certified fisheries that ensure enough fish is left in the ocean to reproduce. This is achieved by using a purse seine net with a mesh size large enough to allow smaller fish to swim free.


purseSeineFAD Free Purse Seine fishing

FAD-Free purse seine vessels fish on free swimming schools of tuna to avoid catching untargeted sea creatures.

Longline Fishing with Circle Hooks

The longline fishing method involves setting a main line from a large reel. As this main line is deployed, baited hooks on branch lines are attached at regular intervals. Floats and float lines are also attached at regular intervals. These suspend the main line in the water column at a predetermined depth. The deepest hooks of each section between floats are set at around 300-400m to target fish in deeper waters like Albacore tuna. Ocean’s suppliers use circle hooks to minimize catching untargeted creatures like birds and turtles.

Traceability

Want to know more about where your fish comes from? Email us at talktous@oceanbrands.com for more information!

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Dolphin Safe

Our purchasing agreements require certification of dolphin-safe fishing practices from all our tuna suppliers.

 

Our Dolphin friendly policy has been approved by Earth Island Institute’s International Marine Mammal Project after rigorous screening and assessment. They have continued access to our facilities and records to ensure that this policy is upheld.

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Plastic Neutrality

Being plastic neutral means that for any amount of plastic we use in our operations, a measured equivalent of plastic waste is recovered and removed from the environment through recycling and/or waste management efforts.

Cleanhub & Collection Partners

Ocean’s chose to work with Cleanhub, a company that collects and repurposes plastic before it enters the ocean. Through Cleanhub, Ocean’s partnered with Tridi Oasis in 2021 and 2022, a female-led company. The company’s founders, Dian and Dinda grew Tridi into a company that employs around 100 people and recycles 750 metric tonnes of plastic bottles a month.

 

Beginning December 2022, we have a new partnership with ecoBali, another one of CleanHub’s collection partners that champions plastic waste management and recycling. Founded in 2006, ecoBali provides a waste collection and recycling service that is based on waste separation at the source. To date, ecoBali has successfully managed over 5000 tonnes of ocean-bound waste.

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Ghost Gear

Ghost gear refers to any fishing gear that has been abandoned, lost or otherwise discarded, and is the most harmful form of marine debris. The cause is rarely intentional and more often because of severe weather, snags under the surface, or a collision with other gear or boats. Regardless, World Animal Protection says ghost gear is found in every sea and ocean on the planet.

 

Every year 640,000 tons of gear is lost or left in our oceans (that’s as heavy as two Empire State Buildings!) making it one of the biggest threats to our marine life today.

 

Through our partnership with the Global Ghost Gear Initiative, we are helping solve the problem of lost and abandoned fishing gear worldwide. Co-founder Ben Kneppers says ‘GGGI has become the global hub for understanding the problem and then taking the action to end it. The value of members coming from a variety of areas enables us to create a multi-pronged approach with a proven track record that is creating real positive change.’

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SOURCING TRANSPARENCY PLATFORM (STP):

OCEANS MSC BLOG

The health of our oceans is becoming an increasing concern for consumers, heightening the need for greater transparency throughout seafood supply chains. The STP is a key new initiative of one of our partners, the International Pole and Line Foundation (IPNLF), and a crucial component of their new 5-year Strategic Plan and their 2025 Commitment under which their members are committed to driving transparency, social responsibility and environmental sustainability in their one-by-one tuna supply chains.

 

Through utilising the novel Sourcing Transparency Platform (STP) we are now providing a tool that allows the public to better understand where their tuna products are coming from, guiding consumers to re-imagine what environmentally sustainable and socially responsible tuna products should look like today, as well as into the future. As an IPNLF member, the STP allows us to clearly showcase how our sourcing decisions both align with the Sustainable Development Goals (SDGs), and directly support one-by-one tuna fisheries; thereby safeguarding coastal livelihoods, contributing to food security and strengthening local economies.

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Contact Us

Email

talktous@oceanbrands.com

 

Phone

1-877-506-1294

 

Address

Suite 100 – 3600 Lysander Lane
Richmond, BC, Canada V7B 1C3

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Privacy

Privacy Statement

 

We respect the privacy of every individual who visits our website. We take great measures to ensure the privacy and confidentiality of any personal information on this site.

 

Use Of Personal Information

 

All personal information supplied will remain within our organization and will not be shared with any external entity unless prior permission is given. Your personal information will not be sold, distributed or published in any manner whatsoever.

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