Since 1974, World Environment Day has raised awareness about pressing environmental issues. Though environmental protection has always been at the forefront of our business, this day inspires us to reflect on our environmental initiatives. That’s especially true this year, as the day kicks off the UN Decade on Ecosystem Restoration, challenging us to join the #GenerationRestoration. Find out how we’re rising to the occasion:
Ocean’s Environmental Protection
Environmental protection and restoration is complex and multi-faceted. Though we started with a focus on sustainable fishing, we’ve added a number of new initiatives over the years. Today, we still focus on responsible fishing, ensuring that the fisheries we work with maintain sustainable tuna populations and use fishing methods that reduce the harm to other species. However, we’ve also set a goal to achieve plastic neutrality in our business. To do this, we’re working with one of our valued partners to collect, remove and recycle an equivalent amount of plastic from the environment as we use in the course of our business. We also work with an organization that removes lost and abandoned fishing gear from the world’s oceans, protecting marine environments and species from harm from these abandoned nets, lines, and hooks.
#GenerationRestoration is a rallying call, bringing us together to tackle the common goal of environmental protection. Over the years, we’ve been fortunate to get a head start on this, working closely with several organizations that have empowered us to take action towards our common goals. Through our partnerships with the Marine Stewardship Council (MSC) and International Pole and Line Foundation (IPLNF), we’ve been able to establish high standards for sustainable and responsible fishing at all of the fisheries we work with.
We also partner with CleanHub to achieve plastic neutrality, working with them to calculate our plastic footprint so they can collect the equivalent amount from the environment and turn it into something useful. Finally, we work with the Global Ghost Gear Initiative (GGGI) to tackle the problem of lost and abandoned fishing gear in the world’s oceans.
Visit our sustainability page to learn more about all of these initiatives and our partnerships. Then, join the #GenerationRestoration movement by exploring all the ways you can help to restore our Earth’s ecosystems.